$100M+ Incremental Revenue Influenced (4 Years)
200+ Experiments Designed & Delivered
45+ Tests in a Single FY (111% Target Achieved)
57% Experiment Success Rate (FY26)
$27M+ Negative Revenue Mitigated
I design AI-enabled products and the experiments that prove they work.
14 years turning ambiguous problems into shipped, measurable outcomes, including a 4-year optimisation program at Myer that influenced $100M+ in incremental revenue.
Melbourne-based · Open to remote roles across Australia & APAC
Senior Product Designer
| AI & Experimentation
How I work
I own problems end to end, from framing and research through experimentation, launch and measurement.
I use AI daily to speed up research synthesis, explore concepts and prototype, then apply strong human judgement to decide what ships. I’ve led cross-functional work with product, engineering and data science, and I’m comfortable working autonomously and asynchronously across distributed teams.
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AI product design: designing for trust, transparency and user control
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Experimentation & growth design: hypothesis design, A/B testing, conversion and retention
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Behavioural science applied to product decisions
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AI-accelerated research and insight synthesis
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Rapid and code-based prototyping
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Design systems, accessibility (WCAG) and handoff
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Cross-functional leadership and experimentation governance
Case Studies
With over 14 years of Product Design expertise, I turn complex challenges into effortless and engaging experiences
Feel free to get in touch if you want to discuss any projects or opportunities.
Want to have a chat?
+61 477 829 504
